are your B2B customers expecting more self-service and personalization?
The expectations of B2B buyers are evolving. They now want self-service options for routine orders, along with personalized pricing and product experiences. These are common challenges we help our clients overcome:
- Lack of Self-Service Features: B2B buyers want the ability to place repeat orders, view order history, and manage their accounts independently—much like they would in a direct-to-consumer (D2C) environment.
- Limited Personalization: Your platform doesn’t support personalized pricing or product recommendations, leading to generic experiences that don’t meet your buyers’ expectations
- Complex Pricing Structures and Bulk Orders: Handling customized pricing and large, routine orders manually is inefficient, creating bottlenecks and frustrating your customers.
Upgrade B2B Ecommerce with:
complex price lists
Complex price lists are a powerful tool for B2B businesses looking to boost revenue.
By offering tiered pricing, volume discounts, and customer-specific rates, businesses can tailor their pricing strategy to meet the unique needs of each client. This flexibility not only encourages larger orders and long-term contracts but also strengthens customer loyalty by providing value that’s aligned with their purchasing behavior.
With the ability to dynamically adjust prices based on market conditions, order size, and customer segmentation, businesses can optimize their profit margins and stay competitive in an ever-changing market.
customer accounts
Self-service customer accounts are a game-changer for B2B businesses, offering a convenient way for clients to access order history, manage reorders, and update account details on their own schedule.
This level of autonomy not only saves valuable time for both the customer and the business but also fosters stronger brand loyalty by providing a seamless, customer-centric experience.
By empowering clients to manage their accounts directly, businesses can free up their staff to focus on more strategic tasks, such as building customer relationships, exploring new market opportunities, and optimizing operations.
The result is a more efficient, responsive business that can adapt quickly to customer needs while driving long-term growth.
deep ERP integration
A deep integration between your ecommerce platform and ERP system is key to delivering a seamless customer experience that drives sales.
This integration ensures real-time synchronization of inventory, pricing, and order status, providing customers with accurate and up-to-date information at every touchpoint.
With automated order processing, customers receive faster, more reliable service, from placing an order to delivery. Additionally, this streamlined data flow allows for personalized experiences, such as tailored promotions and pricing, boosting customer satisfaction and loyalty.
By optimizing the backend processes, businesses can focus on delivering exceptional service, ultimately leading to increased sales and a stronger market position.
Case Study: Shape's B2B Ecommerce Precision
Enhancing aftermarket B2B ecommerce with Shopify Plus